Title

M&S Starpack Project - Environmentally responsible packaging for cured meats

Brief

You will need to investigate and analyse the possibilities of more environmentally appropriate packaging for M&S Deli Foods. This is interconnected with the personal experience of shopping for, buying, and consuming these products. What sort of consumer is a typical M&S Food shopper? How can this overall experience and how you feel it relates to M&S be appropriate for the food (hygiene, longevity, protection, transportation, etc.), the user (a typical M&S Food customer) and M&S itself (what does the brand stand for and how is this manifest in 3Dimensional form and material choice?).

Associated Brands

Marks & Spencer, Starpack Awards, WRAP

Response

This environmentally friendly packaging aims to reduce the carbon footprint of the cold meat packaging industry. Utilising a resealable card sleeve, biodegradable plastic and soya based inks, this solution aims to keep the meat fresher for longer and to be kind to the environment.

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