Title

Puma Watch Concept

Brief

Thoroughly research the western watch industry, both high and low end and identify a sector you would like to design for. Think about materiality, colours and branding.

Associated Brands

Puma

Response

This concept watch was designed to fit into the 96 Hours active lifestyle range by Puma. It features a large LCD display and four ‘hidden‘ buttons. The blue backlight and neoprene strap compliment colours and materials already found in the current range as designed by Neil Barrett.

Project Image Gallery